Top 5 Drawing & Coloring Apps in Australia Q2 2023

In the second quarter of 2023, the top five drawing and coloring applications on a unified platform in Australia exhibited varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app's performance.

Phone Case DIY from Crazy Labs saw a fluctuating trend in weekly downloads, peaking at 14.2K in mid-April and then experiencing a dip before modestly recovering to 7.4K by the end of June. Active users followed a similar pattern, starting at 24.4K at the end of March, climbing to 39.9K in mid-April, and then stabilizing around 28.1K by the end of June. The app generated a small amount of revenue, with $12 recorded in the last week of June.

Color by Number: Coloring Games by Wildlife Studios demonstrated a consistent increase in weekly revenue, peaking at approximately $7.2K in the first week of June. Downloads fluctuated, with a notable rise to 9.7K in early April and a subsequent dip, ending the quarter at 7.9K. Active users showed a similar trend, starting at 32.3K and reaching a high of 40.6K in early April before stabilizing around 32.6K by the end of June.

Drawing Carnival from Crazy Labs experienced a declining trend in downloads early in the quarter, dropping from 18.9K to 2.5K by early May. However, it saw a resurgence towards the end of the quarter, climbing back to 7.5K. Active users mirrored this trend, starting at 18.7K, dipping to 6.6K, and then recovering to 14.8K by the end of June.

Happy Color by Numbers Game by X-Flow displayed stable revenue trends, with weekly earnings hovering around $500-$600, and peaking at $738 in mid-June. Downloads remained steady, fluctuating between 4.5K and 7K throughout the quarter. Active users showed a slight decline from 73.7K at the end of March to 69.5K in late April, before stabilizing around 72.1K by the end of June.

Color Pop AI - Coloring Book from MWM showed a steady increase in weekly revenue, reaching $1.6K by the end of June. Downloads peaked at 5.3K in mid-June before settling at 5.4K by the end of the quarter. Active users also increased, starting at 9.8K in late March and rising to 13.3K by the end of June.

These insights highlight the dynamic performance trends of the top drawing and coloring apps in Australia during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.